Distribution

The Performance of Beekay Motors in workshop segment was good enough for VECV (erstwhile Eicher Motors) to offer Distributorship of Genuine parts to sister concern “Beekay Distributors” for the state of Uttar Pradesh. Thus in the year 1991, only after 1 year of workshop business, Beekay Distributors came into being for Parts Distribution of Eicher Motors Limited.

 

The growth was gradual but certain leading Beekay Distributors to becoming a renowned entity in Parts Distribution. When Tata Motors Limited started looking for Channel Partner for Passenger Car Division, they found a suitable candidate in Beekay Distributors for the state of Uttar Pradesh. This is how another feather in the form of Tata Genuine Parts was added to the cap of Beekay Distributors in the year 2001.

 

Not settling with this, Beekay spread its territorial wing to the state of Uttarakhand, where in it started Eicher Genuine Parts distribution in Nov, 2005.

With this the parameters of Best performance were always achieved by the Company there by enforcing Mahindra & Mahindra to pick Beekay only for its Automotive and Farm Sector equipment for Central & Eastern Uttar Pradesh. This happed in the year 2006.

 

Now the time had come to scale new levels of customer satisfaction, for which Locational expansion with in Uttar Pradesh was required. This was accomplished by opening of New Child warehouses at Ghaziabad for Eicher Genuine Parts and Tata Motors Genuine Parts Business January 2010.

 

Beekay Distributors continued impressive performance led VECV Ltd in 2011 to offer distributorship of its Spares for the state of Maharashtra as well which was readily accepted.